Today, Aid & Abet was featured on Sheepless - a website that  focuses "on the drive and personality of the mission-driven entrepreneur, Sheepless.org brings to light the similarities between one’s efforts to connect farmers with consumers, and another’s goal to provide educational resources to the underserved, or to support themselves through artistic and creative pursuits." Here's an excerpt from the interview:

You work with clients on varying scales of tour management and publicity. Can you give us examples of large and small projects Aid & Abet has undertaken? How do you approach them differently? How do you determine fee structures?


We work on several types of projects – we set up book tours and events for our clients, but we also do more traditional media like reaching out to magazines, websites, and radio shows and asking them to do interviews or reviews.

What we do is, essentially, sales. It’s selling an author or their book to a writer at a magazine or to a host at a venue. “Sales,” in general, feels pretty gross, because potentially, we could fall into that loathsome set of people that try to sell you things you don’t need or want. Or who fuel consumption. Really, though,  I think of it as a lot more (and better) than that – publicity can be all about helping authors/filmmakers/organizations connect with people who really want to know that they or their project exists. You know, like that moment when you find an amazing book and think to yourself, why did it take me so long to discover this? I look at my job as helping people connect with others who will be excited about their work. That feels pretty good.

Continue reading this interview here.